Eye Tracking and Technologies

WHAT IS EYE TRACKING AND WHAT IS IT FOR?

Eyetracking or eye tracking is a technology that allows obtaining information from the user by analyzing their eye movements.

It represents the only way to accurately and objectively measure and understand visual attention.

Information obtained

This technology shows where a person is looking, what they are looking at, and how long they pay attention to a particular location.

Shows Heatmaps or heat maps, Fixation points, Individual recordings, Numerical data, Mouse tracking: Clicks and mouse travel, Areas of interest, Times of interest, Animated visualizations and many more.

Solutions

The results it offers us, together with the correct interpretation of the data, is the delivery of very valuable information that can be used to improve the design of a web page and improve navigation processes, facilitate the handling or use of a product, generating a better user experience.

It allows increasing certainty in the effectiveness of advertising pieces: packaging, graphic pieces, printed advertising or on social networks, online or printed catalogues, retail and shoppers, among others.

Results and benefits to clients

The data obtained can be statistically analyzed and represented graphically to provide evidence on specific display patterns. By analyzing the fixations, and other variety of metrics, researchers can determine the degree of effectiveness of a certain product or advertising piece.

ONLINE Technology

RealEye Eyetracking Online

Manage your own dashboards (control panel) of the programs to use. You have the option of requesting consultancies for your reports and analysis.

Facial Coding -Facial recognition

Analysis of micro facial expressions to obtain information about the emotions, the valence, the moods, the confusion and the engagement.

IAT Online - Implicit Association Test

Methodology to measure implicit reactions on attributes of a brand or product. It allows us to know people's non-conscious preferences.

Online surveys and other advanced consumer behavior techniques

Methodology

1.- A link is created to be distributed in a sample.

2.- The data is collected remotely.

3.- The results are analyzed.

4.- Deliver of the final report.

OFFLINE Technology

Eyetracker Glasses (Wearable) - Personal use glasses

Measures user experience, where the participant must move, such as in shopper (consumer) studies, public roads, physical products, among others.

Eye Tracker - Eye Tracking

It allows testing any type of stimulus that can be presented on a screen. You can analyze web pages, virtual shelves, TV commercials, among others.

Facial Coding - Facial Recognition

Analysis of micro facial expressions to obtain information on emotions, valence, moods, confusion and engagement.

IAT - Implicit Association TestIAT - Implicit Association Test

Methodology to measure implicit reactions on attributes of a brand or product. It allows us to know people's non-conscious preferences.

GSR Galvanic Response

Analysis of impact reactions in the sympathetic nervous system (SNS), to measure the level of effect against a stimulus.

Sensor that measures the electrical conductivity of the skin.

RTA (Retrospective Think Aloud)

Retrospective thinking aloud, events or actions from the past. Analyzes images captured by the eyetracker and the visual behavior of the participant.

Methodology

1.- The sample is recruited in person.

2.- The data is collected in situ.

3.- The results are analyzed.

4.- Delivery of final report.