BENEFITS WHEN HIRING OUR SERVICES
We see from the eyes of the consumer, Not only the market…also the Neuro Market and with more accessible costs. We carry out the best 100% objective marketing studies.
We observe and analyze second by second what the consumer sees, does and says, obtaining perspectives and approaches that even the subject of the study does not have knowledge of himself.
Traditional market research is very useful to obtain information about the consumer information, however, by adding eye tracking and neuroscientific biometric technologies, we obtain knowledge of what they think, see, remember, do and say at a lower cost, faster and with better feedback. objective support with a neuroscientific basis.
We use a webcam eyetracking platform that allows us to carry out studies, analyze AOI (areas of interest), heat maps, click tracking, attention, etc. It measures attention analysis, provides immediate results with great precision, it is the best tool to analyze your product.
MEASURING EMOTIONS WITH TECHNOLOGY
According to various studies, the region of the brain most affected in making a purchase decisions is the one related to emotions, 95% of our decision process is subconscious (non-rational).
So how do we know that people really like our product?
Neuromarketing is a powerful tool that allows you to know what your consumer is actually feeling, you can measure the brain activation of marketing stimuli, know which part of the brain is activated and how it is interpreted. We can know what your client likes and what they don’t.
Applied Neuroscience
Neuroscience applied through this methodology does not seek to manipulate the mind, it helps to understand what the consumer wants and/or needs. Helps make products and messages easier to find and understand.
Surveys and focus groups are traditional marketing tools, which provide information on rational purchasing decisions, and which can perfectly be complemented with the information provided by biometric tools that allow us to have unconscious purchasing information. There is a very important percentage in the purchasing decision that is unconscious.
By having more objective information, the effectiveness of achieving the proposed objectives increases.
Some of the most used biometric tools or technologies for an effective marketing study are:
Applied Neuroscience
Neuroscience applied through this methodology does not seek to manipulate the mind, it helps to understand what the consumer wants and/or needs. Helps make products and messages easier to find and understand.
Surveys and focus groups are traditional marketing tools, which provide information on rational purchasing decisions, and which can perfectly be complemented with the information provided by biometric tools that allow us to have unconscious purchasing information. There is a very important percentage in the purchasing decision that is unconscious.
By having more objective information, the effectiveness of achieving the proposed objectives increases.
Some of the most used biometric tools or technologies for an effective marketing study are: